Want to get 3x more conversions? In this video, I’ll show you how using my proven multichannel marketing strategy.
I’ll teach you how to integrate all of your marketing together from top-of-funnel to bottom-of-funnel, as well as how to take a multichannel approach. I’ll also cover how to create audiences and how to work with all the different tactics, sources, and mediums so that you can make a major impact and get as many customers as possible.
It starts by identifying the major channels that drive traffic to your website:
2. Social Media
5. Push Notifications
Next, you need to understand the framework:
1. What’s your goal?
2. What persona are you targeting?
3. What is the intent of that person?
4. What keywords or audiences match that intent?
5. What ecosystem has those keywords or audiences?
6. What ad will you serve within that ecosystem?
7. What content will they go to after that ad?
8. What’s the conversion rate for that landing page?
9. What’s your cost per acquisition?
Finally, you need to map out the sales funnel and work each tactic into your multichannel strategy. But what does that look like in a practical way? I’ll go over a full example to help you through the process.