The future of email marketing – SendGrid

The future of email marketing – SendGrid

VBOUT meets with Colin Sharpe from Sendgrid to discuss the latest updates in Email marketing and what you MUST know as an email marketing expert.
Highlights:

1. Future of email marketing
2. Why you should not purchase lists and send cold emails
3. Different types of #Honeypot traps
4. Proper segmentation policy
5. IP reputation vs domain reputation
6. Industry average email engagement
7. Ip warmup and chunk sending
9. Omni-channel marketing

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Thank you Colin and Sendgrid for the great interview:
https://www.sendgrid.com
https://www.twilio.com

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