VBOUT meets with Colin Sharpe from Sendgrid to discuss the latest updates in Email marketing and what you MUST know as an email marketing expert.
1. Future of email marketing
2. Why you should not purchase lists and send cold emails
3. Different types of #Honeypot traps
4. Proper segmentation policy
5. IP reputation vs domain reputation
6. Industry average email engagement
7. Ip warmup and chunk sending
9. Omni-channel marketing
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