The Career Author Podcast: Episode 96 – Pay-Per-Click Advertising

The Career Author Podcast: Episode 96 – Pay-Per-Click Advertising

Pay-Per-Click advertising can bring in a great return on investment or it can be a bottomless pit of frustration. It’s difficult to know if you should be running paid ads, how much you should be spending, and what kind of results to expect.

There’s a ton of information online about paid ads. And that too, is a problem. Who do you listen to? Zach and J. don’t have all the answers because they’re struggling with some of the same questions, but listen in as they share their insights on pay-per-click advertising and what might be next.

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

In this episode, you’ll discover:
What pay-per-click advertising is
How PPC advertising works
Why you should (or should not) be doing it
What platforms are available to authors
Who is having success with it
What might be next when the paid ads bubble bursts
Whose opinion we trust on pay-per-click advertising (for authors)

Also, discover why J. is now unofficially part of the FI movement.

Send us your ways and hacks –

Leave us a comment: Do you use pay-per-click ads? If so, how?

Thanks to all our Patrons.

Podcast sponsored by Kobo Writing Life –

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