Internet marketing – Liquid Digital Marketing
Liquid Digital Marketing
9 Crabtree Green, Llandrindod Wells LD1 6EP
Internet marketing is the most cost effective way for businesses to reach their target market, regardless of the size of your business.
Internet marketing is the process of promoting a business and its services on the internet, typically driving traffic to the business website or landing pages, and converting it to leads and sales. It is a broad term, that can include search engine optimisation, content marketing, paid media, such as PPC or Facebook ads.
Inbound marketing is becoming more popular amongst marketers than the traditional outbound model. i.e. customers come to the business because their online content is interesting and provides value. This creates a more reciprocal relationship between the business and its customers.
It is generally thought that marketing that provides value and is audience focused is much more effective at creating an audience of loyal fans that is ready to buy, and generally better at improving a business’s bottom line.
However, what is the most appropriate type of internet marketing really depends on the type of business and the “problem” that its products or services solves.
A locksmith, for example shouldn’t need to foster a relationship with an audience by writing a daily blog – they just need to be found when a potential customer is searching for the relevant keywords. such as “key cutting” or “lock picking”.
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