how to mini series video marketing part 1 stoke-on-trent Local business video digitla marketing services agency
You are going to see five ways video marketing can grow your business and boost sales and conversions.
1. Video can improve SEO.
HubSpot’s research showed that 65 percent of business executives
polled said they visit a marketer’s website after viewing a branded
video. This shows that high-quality video content that boosts viewer
engagement and piques consumer interest can drive traffic to your
website. This is crucial because traffic and click-through rates are
major Google ranking factors. Therefore, the more traffic and clicks
your site’s videos get, the higher your site will rank in the search
engine results pages (SERPs).
With Google getting better and better at machine learning, the search
engine can now recognize thousands of image elements within a
video. Google’s Video Intelligence API can catalog relevant keywords
in a video, which could give you a huge SEO advantage.
Video also helps SEO because it is responsive across multiple devices.
As various video platforms like Youtube and Vimeo adjust to multiple
screen sizes and are optimized for mobile devices,
you can reach a wider audience.
With Google’s algorithms increasingly prioritizing pages with video
content in search results, it’s especially important that businesses
adopt videos as part of their digital marketing strategy.
For your own video SEO efforts, be sure to: Keep videos short.
Videos under two minutes long get the most engagement. So it’s
important to get your point across in the shortest amount of time. A
four-minute video can still work well. But anything longer could lose
you significant viewership.
Transcribe your video script. When you transcribe text from sound in
your video, Google bots can crawl your content with more accuracy.
This makes it more likely your site will be featured in a wide variety
of internet searches.
Optimize videos. Adding relevant titles, subtext, descriptions
and meta tags can also help search engine bots
crawl your video efficiently.
Create high-quality thumbnails. Creating eye-catching thumbnails can
grab the attention of searchers,
and thus increase your click-through rates.