If you do not understand artificial intelligence and machine learning, you do not understand email. Instead of enrolling in computer science classes, sign-up with the big nerds over at DeliverabilityAgent.
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Artificial intelligence is all about learning this days and training a model. From an ISP’s perspective, running an email server, hosting millions of accounts –it’s an ideal scenario to put AI in practice. Given that fact that they have the natural possibility to analyze the content of these emails and how the recipients interact with them. It’s literally millions of people teaching an artificially intelligent machine, daily. And this is priceless from an artificial intelligence research perspective.
Today we know that companies like Google on Gmail are making a lot of their filtering decisions based on the results of these neural networks and what they have learned, which has a huge impact on the email marketing industry. This trend will make smart email senders more aware of what type of content the recipients are actually interested in.
The process is highly challenging. That’s why you need to constantly split test your email creatives and understand the feedback coming from your engagement responses.