00:10 By now, seasoned marketers understand that a strong content marketing strategy
00:28 Hello and thanks for checking out my video
01:10 Not sure where to start
01:18 1. Video
isn’t just a handy feature but an essential component in achieving their brand’s greater vision. In a short time span, the content has moved from a marketing novelty to a marketing need.
Hello and thanks for checking out my video, In Today’s video I am going to be talking about have you started using video marketing strategy in your online business yet, My name is Richard Murphy and I am from New Zealand, so for now just sit back, relax and enjoy the video.
For pros who already have the best practices in place, 2019 planning is all about exploration and experimentation with new trends and tactics. This January, see how you can shake up your strategy and use innovative content to tackle specific challenges, whether that’s raising visibility or building a more authentic social presence.
Not sure where to start? Begin by narrowing down which of these content marketing trends will best serve your goals.
Ah, video. It was a major player in 2016, then in 2017, and again in 2018. It looks like the video push will continue to transform the way we communicate with our audiences in 2019 as well. So what’s new with video this spin around the sun? Today, it’s all about customizable features and multimedia components as brands prep their video campaigns for a mobile-only future.
We Are Social’s Global Digital report found that as of January 2018, half of the Internet users in the United States spend time viewing a video online every single day. If you aren’t already producing video content, now’s the time to pursue both prerecorded and live videos.
Since videos typically require a greater investment of time and resources, consider collaborating with influencers or brand enthusiasts. Adopt different venues for where your video content resides. Think IGTV, YouTube, Facebook, Snapchat, and more.
Refresh old video content to include at least one call to action. If you’ve produced a lot of videos in the past, you should consider updating this content to keep up with modern production standards and changes
in your own brand imagery by rerecording your old videos. Updates could even be as simple as adding new end-screen content that directs viewers to another recent asset.
Make closed captioning your friend. Not only is it more inclusive of the deaf and hard-of-hearing community, but it also performs better overall. An Instapage experiment shows captioned videos performing
16 percent better than those without supplemental text. View time increased by five percent and reactions to the videos were 17 percent higher than those without captions. Hello, text!
If visibility is the driver in your 2019 content strategy, make a commitment to producing more videos in the upcoming year. New to video completely? Test out different channels until you find one that’s best for you.
for more information about the future of video marketing strategies stats these numbers are real, head over to my website https://www.richardmurphyonline.com and sign up for my weekly newsletter, subscribe to my YouTube channel http://bit.ly/34onu8m
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