Digital Marketing for Museums

Digital Marketing for Museums

Jim Richardson is Managing Director of Sumo, a leading arts marketing agency with an international reputation, and a co-founder of MuseumNext.

Jim has worked on a broad range of marketing campaigns and social media projects for clients including The National Gallery, The Natural History Museum, The National Trust and BBC.

Jim spoke at the MuseumNext 2011 conference in Edinburgh about using social media to create dialogue between museums and their audiences, highlighting how encouraging audience participation can be an effective marketing tool.

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