Automate Amazon Advertising – how to get the most out of it! | 2019

Automate Amazon Advertising – how to get the most out of it! | 2019

Marcel Pirlich (CEO Adspert Bidmanagement GmbH)

Amazon Advertising spending doubled in 2018 compared to 2017 – the trend goes on.
Working with Amazon Ads is very time consuming, requires structure, strategy and deep knowledge of platform rules. Automating the account makes managing campaigns as intuitive as ever and helps to achieve the greatest possible success. It helps to structure and build Sponsored Products and Brands campaigns, selects and controls keywords, and calculates optimal bids. This will give you valuable time for further development of your company staying on top of competition. Topics covered include:
Successful campaign strategies
Structure of Amazon Ads campaigns
Keyword selection and modulation
ACoS calculation

Seminar 4, 12. September 2019, 14:00 – 14:45
Track: Technology

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